Assistant Brand & Marketing Manager

About the role

Sagar Distillery Limited is seeking an Assistant Brand & Marketing Manager to support brand ideation, campaign execution, and product development for its premium spirits portfolio. The role involves close collaboration with creative, digital, and activation agencies, as well as on‑ground activation at bars and events.

Key responsibilities

• Contribute to brand ideation and planning for campaigns and new product development.
• Support execution of brand campaigns, activations, and promotions.
• Coordinate bar activations, on‑ground events, and consumer programs.
• Work with creative, digital, and activation agencies from briefing to delivery.
• Conduct market visits to monitor execution quality and gather insights.
• Track competition, market trends, and consumer feedback.
• Convert brand activities into clear, quantifiable reports and presentations.
• Ensure brand guidelines and regulatory compliance are followed.

Required profile

• MBA with a major in Marketing or equivalent.
• Minimum 4 years of relevant experience in the liquor, beverage, FMCG, or advertising agency industry.
• Willingness to travel as needed.

Required skills

• Marketing Strategy
• Campaign Management
• Market Research
• Trend Analysis
• Data‑Driven Decision Making