Content And Media Executive

About the role

The Content and Media Executive will be the face of the brand, creating and delivering engaging video content while driving digital growth through strategic campaigns and data‑driven optimisation.

Key responsibilities

• On‑Camera Presentation & Storytelling – act as the primary brand presenter, host reels, feature updates, educational and cultural videos, delivering scripts with an engaging tone and collaborating with the video production team.
• Campaign Planning & Digital Growth – design and launch integrated digital marketing campaigns to raise feature awareness, acquire users and boost app engagement; build content calendars, drive creative strategies across social channels and forge partnerships with influencers and community brands.
• Analytics & Performance Optimization – monitor reach, engagement, watch time and conversion metrics; use data‑driven insights to refine content formats, video delivery and overall marketing strategy while staying ahead of platform algorithm changes and cultural trends.

Required profile

• Strong on‑camera presence with the ability to convey brand stories in a relatable manner.
• Proven experience planning and executing digital marketing campaigns across multiple social platforms.
• Analytical mindset capable of interpreting performance data and iterating content accordingly.
• Excellent collaboration skills to work with production, creative and partnership teams.

Required skills