Digital Media & Marketing Executive

About the role

This full‑time, on‑site position is responsible for planning and executing digital marketing campaigns that promote Purvamart’s premium hygiene and cleaning solutions. The executive will create and manage digital content, optimise the company’s online presence and support sales initiatives through digital assets.

Key responsibilities

• Design and run digital campaigns across social media, search and other online channels.
• Create, schedule and manage visual and written content for websites and social platforms.
• Monitor campaign performance, analyse data and prepare regular performance reports.
• Conduct market research to identify trends, competitor activity and new opportunities.
• Collaborate with internal teams to ensure consistent brand messaging and support sales initiatives.
• Engage with customers and partners online, responding to inquiries and fostering community interaction.

Required profile

• Strong background in market planning, marketing and market research.
• Excellent communication skills for clear messaging and stakeholder coordination.
• Experience in sales‑support activities and lead generation.
• Bachelor’s degree in Marketing, Business, Communications or a related field is advantageous.
• Ability to work independently and within cross‑functional teams, with strong organisational attention to detail.

Required skills

• Social media management.
• Paid advertising campaign setup and optimisation.
• Meta Business Suite.
• Google Analytics.