Head of Marketing

About the role

The company seeks an experienced Head of Marketing to lead the overall marketing function, develop strategy, manage multidisciplinary teams and budgets, and drive business growth and revenue objectives.

Key responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives.
• Prepare annual, quarterly, and monthly marketing plans and KPIs.
• Lead E‑commerce Growth & Performance Marketing, Brand & Campaigns, and Creative & Content functions.
• Manage and develop functional heads, marketing specialists, and external partners.
• Plan and manage the overall marketing budget and resource allocation.
• Identify customer, market, and revenue‑growth opportunities using business data.
• Monitor acquisition, retention, conversion, ROAS, CAC, revenue, and brand performance.
• Coordinate with E‑commerce, Sales, Procurement, Commercial, Finance, Product, and Operations teams.

Required profile

• Bachelor's/Master's degree in Marketing, Business Administration, Management, Communications or related field.
• 5+ years of relevant marketing experience, including at least 3 years in a managerial or leadership role.
• Deep hands‑on expertise in at least one core discipline: E‑commerce Growth & Performance Marketing, Brand Marketing & Campaigns, or Creative & Content.
• Experience managing multidisciplinary marketing teams.
• Strong understanding of marketing strategy, analytics, budgeting, customer acquisition and retention.

Required skills

• E‑commerce Growth & Performance Marketing
• Brand Marketing & Campaigns
• Creative & Content development