Marketing Manager - Education & Migration

About the role

UpEducation Consultancy, an education and migration consultancy operating in Australia and Nepal, is hiring a full-time, on-site Marketing Manager in Kathmandu. The role plans and runs integrated marketing campaigns for education, migration and test preparation services across digital and offline channels, working closely with counselling, admissions and operations teams.

Key responsibilities

• Develop marketing strategies and run integrated campaigns across digital and offline channels
• Manage social media and content calendars
• Coordinate events and student outreach activities
• Maintain relationships with education providers and recruitment partners
• Track campaign performance, analyze marketing data, manage budgets and prepare regular reports
• Ensure consistent messaging and a strong brand presence in Nepal and key international markets

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field; experience in education, consultancy or migration services is an advantage
• Demonstrated ability to develop and implement marketing strategies, including campaign planning, branding and positioning
• Experience organizing events, student engagement activities and partnership promotions
• Excellent written and verbal English; Nepali is highly beneficial
• Ability to work on-site, manage multiple priorities and collaborate with cross-functional teams

Required skills

• Digital marketing: social media, email marketing, SEO/SEM and online advertising
• Content creation and management, including copywriting and basic design coordination
• Market research, data analysis and ROI measurement
• Familiarity with CRM systems, marketing automation tools and basic design or content management platforms is a plus