Modern Trade Sales Supervisor

About the role

The Modern Trade Sales Supervisor will lead sales activities across modern trade channels such as supermarkets, hypermarkets, department stores and retail chains for a leading FMCG group. The role focuses on achieving sales targets, ensuring product availability and visibility, and managing a team of sales representatives and merchandisers.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets for assigned modern trade accounts.
• Manage relationships with supermarkets, hypermarkets, department stores and retail chains.
• Ensure product availability, optimal stock levels and timely replenishment at outlets.
• Monitor product displays, shelf positioning, pricing, promotions and visibility.
• Coordinate orders, promotions, discounts and promotional activities with modern trade customers.
• Plan and execute in‑store promotions, campaigns, product launches and merchandising activities.
• Conduct regular market and outlet visits to identify sales opportunities and operational issues.
• Supervise and guide sales representatives, merchandisers and promoters assigned to modern trade outlets.
• Track sales performance, prepare reports and ensure compliance with company standards.
• Collaborate with warehouse and distribution teams to minimize stock‑outs and manage inventory, expiry, damages and returns.

Required profile

• Bachelor’s degree or Plus‑2 in Business Administration, Marketing, Sales or a related field.
• 2–4 years of experience in sales, modern trade, FMCG or retail.
• Experience managing supermarket chains and modern trade outlets is preferred.
• Strong understanding of sales, merchandising, promotions and retail operations.
• Experience supervising sales or merchandising teams is an advantage.

Required skills

• MS Office
• Excel proficiency