Performance Marketing Specialist

About the role

We are seeking a Performance Marketing Specialist to own and optimise our paid digital campaigns across Google and Meta platforms. The role focuses on data‑driven advertising, continuous testing, and delivering measurable ROI for the business.

Key responsibilities

• Develop and execute performance marketing strategies on Google Ads and Meta Ads.
• Plan, launch, monitor and optimise campaigns, including audience and keyword research.
• Conduct competitor analysis and A/B testing of creatives, audiences, messaging and landing pages.
• Track and analyse metrics such as CTR, CPC, CPA, conversions, ROAS and overall ROI.
• Prepare regular performance reports with actionable insights.
• Collaborate with content creators and designers to produce high‑performing ad creatives.
• Support SEO, social media, email marketing and other digital initiatives.
• Stay up‑to‑date with platform changes and industry trends.

Required profile

• Hands‑on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of performance marketing metrics and optimisation techniques.
• Ability to analyse data and make data‑driven decisions.
• Attention to detail, problem‑solving mindset and ownership of results.

Required skills

• Google Ads
• Meta Ads
• A/B testing
• Data analysis
• SEO knowledge
• Social media advertising
• Digital analytics