Senior Product Marketer - Part Time

About the role

We are looking for an experienced Senior Product Marketer to own and execute the product marketing and visibility strategy for a growing B2B SaaS platform. This is a hands‑on, independent role covering email marketing, social content, influencer partnerships, product launches, and brand visibility.

Key responsibilities

• Own product marketing strategy and execution across key channels.
• Plan and execute lifecycle, product launch, re‑engagement, upsell, and retention email campaigns.
• Build and manage influencer and creator partnerships.
• Own social media content, brand voice, and posting across LinkedIn, X, and relevant platforms.
• Turn product features and updates into compelling launch campaigns and stories.
• Develop strategies to increase product awareness, engagement, and market visibility.
• Monitor campaign performance and continuously optimise marketing activities.
• Work independently with product and leadership teams to drive marketing initiatives.

Required profile

• 5+ years of relevant product marketing experience, preferably in B2B SaaS.
• Strong hands‑on experience with email and lifecycle marketing.
• Experience building influencer or creator partnerships for SaaS/tech brands.
• Excellent content writing, messaging, positioning, and storytelling skills.
• Strong understanding of social media and product‑launch campaigns.
• Comfortable working independently in a startup or fast‑moving environment.
• Ability to work effectively within the UK time zone.