Social Media Strategist

About the role

A well-established trekking and tourism company is looking for a creative and experienced Social Media Strategist who can combine strategic thinking with practical creative skills. The role covers social media planning, graphic design, content creation and digital marketing, and the person should be able to handle these tasks independently.

Key responsibilities

• Develop and implement social media strategies to increase brand visibility, engagement and online growth.
• Independently design social media posts, banners, ads, campaign creatives and other digital marketing materials.
• Plan and run monthly content calendars across Facebook, Instagram, TikTok, YouTube, LinkedIn and other platforms.
• Create travel and tourism content such as destination promotions, trekking packages, seasonal campaigns and visual storytelling.
• Plan and run paid advertising campaigns with Meta Ads Manager and other platforms.
• Create, edit and optimise short-form video, reels and promotional videos.
• Manage publishing, audience engagement, comments and messages, and monitor analytics and campaign performance.
• Research competitors and trends, and collaborate with the marketing team on consistent branding and messaging.
• Use AI tools to support content research and brainstorming.

Required profile

• Minimum 2 years of experience in social media strategy, graphic design or digital marketing.
• Bachelor's degree in Marketing, Management, Communications or a related field.
• Previous experience in travel, trekking, tourism or hospitality is an added advantage.
• Mandatory: practical graphic design experience demonstrated through a portfolio of original social media designs.

Required skills

• Graphic design with Adobe Photoshop, Illustrator, Canva or similar.
• Social media platforms and Meta Ads Manager.
• Basic video editing and reel creation with CapCut, Adobe Premiere Pro or similar.
• Social media analytics, content strategy and branding.

What we offer

• Negotiable salary based on experience and skills.
• Work in the trekking and tourism industry.
• Exposure to creative marketing campaigns and digital platforms.
• A collaborative environment with marketing and creative teams.