Digital Marketing Executive

About the role

The Digital Marketing Executive will lead the planning, execution and monitoring of digital campaigns to boost brand visibility and audience engagement. Based in Kathmandu, the role works on‑site collaborating closely with internal teams and clients to align digital strategies with business goals.

Key responsibilities

• Develop, implement and optimize digital marketing campaigns across channels.
• Manage and grow social media accounts, creating engaging content.
• Coordinate online advertising efforts, including paid search and display.
• Produce and adapt content for websites, blogs, email newsletters and other digital platforms.
• Track performance using analytics tools and generate regular reports.
• Ensure consistent brand messaging and collaborate with clients and cross‑functional teams.

Required profile

• Relevant bachelor’s degree (Marketing, Business, Communications or related) or equivalent experience.
• Strong interpersonal and communication abilities for on‑site teamwork.
• Prior experience in digital marketing or agency environments in Kathmandu or similar markets is a plus.

Required skills

• Social media management
• Content creation
• Basic graphic design
• SEO and SEM
• Email marketing
• Google Analytics and social media analytics
• Copywriting and editing
• Campaign planning and project coordination