Senior Brand Marketing Executive

About the role

The Senior Brand Marketing Executive will lead end‑to‑end digital marketing initiatives, brand activation campaigns and corporate events. This position is responsible for increasing brand visibility across ATL, BTL and TTL channels while ensuring data‑driven performance and seamless agency coordination.

Key responsibilities

• Plan and execute digital campaigns across organic, paid social, performance advertising and influencer collaborations.
• Maintain website content and digital brand voice; implement SEO/SEM strategies to boost organic traffic and lead capture.
• Organise corporate events, dealer meets, product launches, sponsorships and ground activations, managing vendors, logistics and post‑event evaluation.
• Monitor campaign ROI using web analytics and social insights; prepare MIS reports, dashboards and performance presentations.
• Act as primary liaison for advertising agencies, media buyers, PR firms and production houses, ensuring cross‑functional alignment with sales and regional teams.
• Manage public relations activities, press releases and media outreach across print, digital, TV and radio; support ATL advertising execution.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communication or related field (MBA preferred).
• 2‑4 years of progressive experience in integrated marketing communications, corporate brand management or agency coordination.
• Strong project management, vendor negotiation, creative evaluation and analytical decision‑making abilities.

Required skills

• Google Analytics
• Meta Ads Manager
• SEO tools
• CMS platforms
• Microsoft Excel
• Microsoft PowerPoint