Digital Marketing Specialist

About the role

We are looking for a full‑time Digital Marketing Specialist to join our agile IT solutions startup in Kathmandu. You will plan, execute, and optimise multi‑channel digital campaigns that boost brand visibility and generate qualified leads for our technology services.

Key responsibilities

• Design, launch and monitor campaigns across search, social media and email channels.
• Manage social media accounts, create and schedule engaging content.
• Track performance using web and marketing analytics tools and produce regular reports.
• Collaborate with design and development teams to ensure creative assets align with campaign goals.
• Conduct market and competitor research to refine targeting and messaging.
• Support client projects, ensuring alignment with business objectives and fast‑paced delivery standards.

Required profile

• Strong background in digital and online marketing, preferably in a tech or startup environment.
• Experience managing multiple projects, meeting tight deadlines and thriving in a fast‑moving setting.
• Excellent communication skills for internal collaboration and stakeholder reporting.
• Relevant academic background in Marketing, Business, IT or equivalent practical experience.

Required skills

• Google Analytics
• Google Ads
• Meta Business Suite
• SEO
• SEM
• Social Media Marketing
• Web Analytics