SEO Content Writer

About the role

We are seeking a skilled SEO Content Writer to create and optimise high‑quality website content that drives organic growth. The role blends strong writing abilities with deep knowledge of semantic SEO, topical authority, and data‑driven optimisation.

Key responsibilities

• Write, edit and optimise blog posts, landing pages, service pages and other web content for SEO.
• Develop content using topical maps, pillar pages, supporting clusters and sub‑topics.
• Apply semantic SEO techniques, entity optimisation, topical relevance and contextual optimisation.
• Conduct thorough research to ensure factual, original, and high‑quality output.
• Monitor content performance with analytics and SEO tools, updating existing pages to improve rankings and traffic.
• Review and edit content produced by teammates to maintain consistency.
• Collaborate closely with SEO specialists and marketing teams to execute content strategies.
• Stay up‑to‑date with industry trends, search engine algorithm changes and best practices.

Required profile

• Minimum 2 years of proven SEO content writing experience.
• Strong understanding of semantic SEO, entities, topical authority and content architecture.
• Experience creating content from topical maps, SEO briefs and frameworks.
• Knowledge of E‑E‑A‑T principles and Google Quality Guidelines.
• Ability to analyse content performance and apply insights.
• Excellent writing, editing, grammar and proofreading skills.
• Adaptable writing style for diverse audiences and industries.
• Strong research, analytical and project‑management abilities.
• Effective communication and collaboration skills.

Required skills

• Semantic SEO
• Entity optimisation
• Topical authority
• Content architecture
• E‑E‑A‑T and Google Quality Guidelines
• SEO analytics tools
• Content optimisation tools
• WordPress CMS