Content Creator – Instagram & TikTok

About the role

Everest Athleisure is seeking a creative and hands‑on Content Creator to own the full content lifecycle for its brand. You will develop, shoot, and edit short‑form videos for Instagram Reels and TikTok, helping the brand grow its online presence.

Key responsibilities

• Plan and schedule content for Instagram and TikTok.
• Develop creative concepts around products, lifestyle, and brand themes.
• Shoot Reels, TikToks, product, and lifestyle footage.
• Edit engaging short‑form videos with strong hooks and storytelling.
• Create versatile content including product, outdoor, people‑led, trend‑based, and behind‑the‑scenes material.
• Collaborate with models, staff, and creators during shoots.
• Stay updated on social media trends and adapt them to the Everest brand.
• Review performance metrics and continuously experiment with new ideas.

Required profile

• Understands what makes people stop scrolling.
• Has a strong eye for fashion and visual storytelling.
• Can confidently shoot and edit short‑form content.
• Familiar with Instagram Reels and TikTok dynamics.
• Creative, proactive, and comfortable experimenting.
• Can independently take an idea from concept through shoot to edit.

Required skills

• CapCut
• Premiere Pro (or similar video‑editing tools)