Digital Marketing Team Lead

About the role

The Digital Marketing Team Lead will oversee daily operations of the digital marketing department, ensuring campaigns and client needs are strategically planned and executed. This role serves as the primary contact for assigned client accounts, guiding the team to deliver high‑quality digital solutions.

Key responsibilities

• Lead day‑to‑day activities of the Digital Marketing team, coordinating campaigns and client deliverables.
• Act as the main point of contact for client accounts, handling updates, feedback, and coordination.
• Develop digital marketing plans aligned with client objectives, target audiences, and brand guidelines.
• Create and manage monthly content calendars, captions, creative briefs, and campaign schedules.
• Assign and monitor tasks for Content Creators, Graphic Designers, Video Editors, and other specialists.
• Oversee social media publishing, audience engagement, and page management.
• Plan, execute, monitor, and optimise Meta advertising campaigns on Facebook and Instagram, including Messenger ads.
• Review content, creatives, and advertisements for quality, brand consistency, and alignment with client goals.
• Analyse campaign performance, identify gaps, and implement improvements.
• Prepare and present monthly and campaign‑specific performance reports with insights and recommendations.
• Manage multiple client accounts, projects, and deadlines while maintaining quality and timeliness.
• Mentor team members, provide feedback, and foster effective collaboration.
• Stay updated on digital marketing trends, platform changes, SEO, AI tools, and emerging opportunities.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field.
• Minimum 3 years of experience in digital marketing, social media management, account management, or client servicing.
• Experience in a digital marketing agency is preferred.
• Strong hands‑on experience in content planning, campaign execution, and paid advertising.
• Practical knowledge of Meta Ads Manager, including campaign setup, audience targeting, optimisation, and performance analysis.
• Good understanding of digital marketing channels, social media platforms, content marketing, and audience engagement.
• Proven ability to manage multiple client accounts and coordinate cross‑functional digital activities.

Required skills

• Meta Ads Manager