Marketing Specialist

About the role

TD Media is a content‑driven marketing agency seeking a Marketing Specialist to turn market research into compelling short‑form campaigns. You will work on‑site in Tikathali, collaborating with creative, content, and sales teams to deliver data‑backed strategies that drive measurable results for our clients.

Key responsibilities

• Research markets, customers, competitors and emerging trends.
• Identify pain points, desires, objections and buying triggers.
• Develop marketing and creative strategies based on research insights.
• Translate research into hooks, angles, ideas and detailed creative briefs.
• Analyze content and campaign performance, design tests and iterate.
• Work closely with content, creative and sales teams to align ideas with client business goals.
• Communicate client business insights clearly and propose innovative marketing concepts.

Required profile

• Strong understanding of marketing principles and consumer psychology.
• Excellent analytical thinking and ability to turn data into actionable recommendations.
• Familiarity with sales funnels and customer acquisition processes.
• Strong communication, organizational skills and ability to manage multiple projects.
• Comfortable working in a fast‑paced agency environment.

Required skills