Modern Trade Sales Officer

About the role

We are seeking a proactive Modern Trade Sales Officer to manage and grow relationships with modern trade accounts such as supermarkets, hypermarkets and department stores. The role focuses on achieving sales targets, ensuring product availability and driving promotional activities across assigned outlets.

Key responsibilities

• Develop and maintain relationships with modern trade accounts, including supermarkets, department stores, hypermarkets and key retail chains.
• Achieve monthly and annual sales targets for assigned modern trade outlets.
• Execute sales plans, promotions, product launches and merchandising activities in line with company objectives.
• Ensure product availability, visibility, shelf placement and planogram compliance at all assigned outlets.
• Monitor stock levels, identify out‑of‑stock situations and coordinate timely replenishment with distributors and outlets.
• Negotiate promotions, displays, listings and commercial activities with modern trade partners within company policies.
• Conduct regular market and competitor visits, reporting on pricing, promotions, product visibility and competitor actions.
• Maintain strong relationships with store managers, purchasing teams and other key stakeholders.
• Coordinate order processing and delivery with distributors, sales representatives and internal teams.
• Prepare regular sales, market visit, stock and competitor activity reports.
• Ensure compliance with tobacco laws, regulations, company policies and responsible marketing guidelines.
• Handle customer concerns and resolve sales‑related issues promptly.
• Identify and develop new modern trade accounts to expand the company’s network.

Required profile

• Bachelor's degree in Management, Marketing, Business Administration or a related field.
• 2–4 years of experience in modern trade, FMCG, consumer goods or tobacco sales.
• Experience managing supermarkets, retail chains, key accounts or modern trade outlets preferred.
• Strong understanding of modern trade sales, merchandising, distribution and outlet management.
• Good negotiation, communication and relationship‑management abilities.
• Analytical and reporting skills with solid knowledge of MS Excel.
• Target‑oriented, proactive and capable of working independently.
• Valid two‑wheeler driving licence and willingness to travel within the assigned territory.

Required skills

• MS Excel