Senior SEO Executive

About the role

We are seeking a results‑driven Senior SEO Executive with 4+ years of experience to lead end‑to‑end SEO, ASO, and AI Search Optimization initiatives across multiple digital properties.

Key responsibilities

• Develop and execute comprehensive SEO, ASO, and AI Search Optimization strategies for several websites.
• Perform keyword research, competitor analysis, search intent mapping, and opportunity identification.
• Optimize on‑page elements such as site structure, metadata, headings, internal linking, content, schema markup, and landing pages.
• Conduct technical SEO audits and collaborate with development teams to resolve crawlability, indexing, Core Web Vitals, JavaScript, and architecture issues.
• Plan and manage off‑page link‑building campaigns to improve domain authority.
• Oversee local SEO and Google Business Profile optimization.
• Lead App Store Optimization for Google Play and Apple App Store, including keyword research and listing optimization.
• Implement AI Search and Generative Engine Optimization strategies for platforms like ChatGPT, Gemini, and Perplexity.
• Coordinate with content, product, and digital marketing teams to align SEO with broader initiatives.
• Monitor performance via Google Search Console, GA4, GTM, and SEO tools, and produce regular performance reports.

Required profile

• 4+ years of hands‑on experience in technical, on‑page, off‑page, local SEO and ASO.
• Proven ability to analyze data and translate insights into measurable organic growth.
• Experience working with custom‑coded, non‑CMS sites built on JavaScript frameworks.

Required skills

• Technical SEO
• On‑Page SEO
• Off‑Page SEO
• Local SEO
• SEO Content Strategy
• App Store Optimization (ASO)
• AI Search Optimization / Generative Engine Optimization
• Keyword research and competitor analysis
• Schema markup
• Core Web Vitals optimization
• JavaScript SEO (SSR, SSG, CSR)
• Link‑building
• Google Business Profile management
• Google Search Console, Google Analytics 4, Google Tag Manager
• YouTube SEO
• Nuxt.js, Next.js, React, Vue.js