Social Media Marketing Executive

About the role

We are seeking a creative and results‑driven Social Media Marketing Executive to manage and grow the digital presence of Flight Link Group across its diverse business verticals, including Travel, Holidays, Cargo & Logistics, IT, and Education. The role involves content creation, digital marketing, and staying on top of social media trends to generate brand awareness and quality leads.

Key responsibilities

• Plan, create, and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other platforms.
• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
• Create graphics, captions, reels, and short‑form videos aligned with each business vertical.
• Manage and optimise paid advertising campaigns on Meta, Google Ads, TikTok, and LinkedIn.
• Monitor campaign performance, analyse insights, and prepare regular performance reports.
• Respond to customer inquiries, comments, and messages professionally and promptly.
• Coordinate with internal teams to develop promotional campaigns and monthly content calendars.
• Support SEO, content marketing, email marketing, and other digital initiatives.

Required profile

• Creative and results‑driven mindset.
• Passionate about content creation, digital marketing and social media trends.
• Ability to create engaging campaigns that generate brand awareness and quality leads.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn
• YouTube
• Meta advertising (Facebook & Instagram)
• Google Ads