BTL Officer

About the role

The BTL Officer plans and executes on-ground brand promotion activities, working closely with dealers and sales teams to drive customer walk-ins and conversions. The role covers branding, lead tracking, vendor coordination and reporting.

Key responsibilities

• Coordinate with dealers and sales teams to run retail promotions and increase customer walk-ins and conversions.
• Manage on-ground branding such as stalls, banners, standees, POSM and other promotional materials.
• Track leads generated through BTL activities and ensure timely follow-up with the sales team.
• Handle vendor coordination, manpower deployment and logistics for campaigns and promotional events.
• Plan and execute promotional activities to boost brand visibility and customer engagement.
• Prepare activity reports, evaluate campaign effectiveness and submit MIS reports to the Marketing Head.
• Conduct regular market visits and monitor the execution of promotional activities.

Required profile

• Bachelor's degree in Marketing, Management, Business Administration or a related discipline.
• At least 2 years of hands-on BTL marketing experience, preferably in the automobile industry.
• Valid driving licence and own two-wheeler; willingness to travel extensively for on-ground work.

Required skills

• Strong coordination, communication, vendor management and execution skills.
• Ability to manage multiple campaigns and meet deadlines.
• Knowledge of retail promotions, event management and brand activation is an added advantage.