Content Writer – Executive

About the role

Pathao is looking for a Content Writer to create engaging content for its digital platforms and marketing channels. The role covers social media posts, blogs, campaign copy, video scripts, push notifications and promotional material in English and Nepali, working with cross-functional teams to keep brand communication consistent and to deliver creative content on time.

Key responsibilities

• Write content for social media posts, captions, campaign communication, blogs, in-app content, SMS, emailers and promotional materials.
• Create video and reel concepts, scripts, hooks and content briefs for in-house reels, influencer content, OVCs, testimonial videos and campaign videos.
• Write and manage push notification content based on campaign and business needs.
• Write blogs about Pathao services, campaigns, product updates and awareness topics, including SEO-related content.
• Translate and adapt content into Nepali, English and mixed Nepali-English (Roman Nepali).
• Develop campaign concepts, taglines, headlines, key messages and short promotional copy for different Pathao verticals.
• Work with Design, Digital, Operations and Brand and Partnership teams on content planning and delivery.
• Proofread content for accuracy, grammar, consistency and brand tone.
• Support influencer collaborations, partnerships, events, activations and PR communication.
• Stay up to date with social media trends, cultural moments and competitor communication, and follow the content calendar.
• Handle urgent and ad-hoc content requests from the Marketing Team.

Required profile

• Bachelor's degree in Marketing, Mass Communication, Journalism, English, Business or a related field.
• At least 1 year of experience in content writing, copywriting, social media or digital marketing.
• Strong command of English and Nepali, able to write naturally in both.
• Good understanding of social media platforms and digital content formats.
• Strong creative thinking and storytelling ability, and ability to meet tight deadlines.