Junior Branding Officer

About the role

The Junior Branding Officer will support the development and maintenance of a strong, consistent brand identity across all communication channels. This role combines content creation, social media management, and coordination of branding assets to ensure brand consistency throughout the organization.

Key responsibilities

• Develop and maintain a recognizable brand identity across all platforms.
• Create, coordinate, and publish engaging content on Facebook, Instagram, LinkedIn, X (Twitter) and other relevant channels.
• Manage day‑to‑day social media activities, audience engagement, comments and queries.
• Plan, execute and monitor social media campaigns aligned with branding and marketing objectives.
• Monitor social media trends, algorithms, audience behavior and emerging digital marketing practices.
• Coordinate with media houses, advertising agencies, creative agencies and vendors for branding and promotional activities.
• Maintain and regularly update the company website with accurate content.
• Develop branding materials such as posters, greeting cards, digital creatives and promotional collaterals.
• Ensure brand consistency across branches, offices, events and other customer touchpoints.
• Support planning and execution of corporate events, exhibitions and promotional campaigns.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations or a related field.
• Minimum 2 years of relevant professional experience, preferably in banking, financial services or insurance.
• Hands‑on experience in branding, digital marketing, social media management and content creation.
• Strong written and verbal communication skills with a creative mindset.
• Ability to work independently and collaboratively in a fast‑paced environment.

Required skills

• Strong knowledge of major social media platforms (Facebook, Instagram, LinkedIn, X/Twitter).
• Understanding of social media algorithms, trends and digital engagement strategies.
• Basic knowledge of SEO and digital marketing principles.
• Proficiency in tools used to create branding materials such as posters, greeting cards and social media creatives.
• Excellent organizational, coordination and multitasking abilities.