Meta & Google Ads Executive

About the role

We are seeking an analytical Meta & Google Ads Executive to join our marketing team. The role involves planning, executing, optimizing, and reporting on paid media campaigns across multiple digital platforms to drive traffic, leads, and conversions.

Key responsibilities

• Plan, launch, and manage paid media campaigns across platforms such as Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, and competitor analysis to support campaign strategy.
• Develop and execute A/B testing strategies for ad creatives, ad copy, and landing pages.
• Track, analyze, and report on campaign performance using tools such as Google Analytics, Google Tag Manager, and advertising dashboards.
• Collaborate with creative and content teams to produce high‑performing ad creatives.
• Ensure proper tracking implementation, pixel setup, and conversion attribution.
• Prepare regular campaign performance reports and present insights and optimization recommendations.

Required profile

• Minimum 2 years of experience in Paid Media / Performance Marketing.
• Proven experience managing campaigns across Google Ads and Meta Ads.
• Strong understanding of tracking pixels, UTM parameters, and conversion attribution.
• Experience with analytics tools such as Google Analytics.
• Strong analytical mindset with the ability to interpret data and optimize campaigns.

Required skills

• Google Ads
• Meta Ads
• Google Analytics
• Google Tag Manager
• Tracking pixels
• UTM parameters
• Conversion attribution
• A/B testing

What we offer

• Competitive salary.
• Opportunities for professional development and certifications.
• A collaborative and innovative work environment.
• Career growth opportunities within a rapidly expanding organization.