Marketing Manager - Performance Marketing & Lead Generation

About the role

AHZ Nepal, an international education consultancy, is hiring a Marketing Manager in Kathmandu to lead and strengthen its marketing activities. The role focuses on performance marketing, campaign management and lead generation, turning digital strategies into measurable growth.

Key responsibilities

• Plan, run and optimise campaigns on Meta (Facebook and Instagram), Google Ads, TikTok and other platforms, managing budgets, targeting, retargeting, CPL and ROI
• Generate consistent, high-quality student enquiries, identify audiences for UK and other international study destinations and work with counsellors and branches on lead quality
• Plan monthly, quarterly and intake-based campaigns and coordinate promotions, university campaigns, events and creatives
• Review the company website, monitor SEO, traffic and user experience, and strengthen social media presence and content strategy
• Monitor the overseas education market, competitors and recruitment trends, and recommend strategies to improve brand positioning
• Prepare regular reports on leads, ad spend, CPL and results, and coordinate with the Bangladesh-based marketing team, counsellors, branch managers and senior management

Required profile

• Bachelor's degree in Marketing, Business Administration, Digital Marketing or a related field
• 3-5 years of experience in digital marketing, performance marketing, campaign management or lead generation
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of lead generation, audience targeting, SEO and campaign optimisation
• Knowledge of Google Analytics 4, Google Search Console and marketing analytics
• Proficiency in English and Nepali; experience in education consultancy or international student recruitment is an advantage

Required skills

• Meta Ads Manager and Google Ads
• Google Analytics 4 and Google Search Console
• Analytical, communication, coordination and reporting skills

What we offer

• Competitive salary based on experience and capabilities
• Leadership of Nepal's marketing activities and international exposure through the global marketing network
• Creative freedom to introduce new ideas and strategies
• Professional growth in international education, performance marketing and business strategy
• Performance-based rewards and career progression

Applications close on 15 November 2026; send an updated CV and a brief cover letter by email, and only shortlisted candidates will be contacted.