Marketing Team Lead – Offline Initiatives

About the role

We are looking for a commercially driven Marketing Lead to own and execute offline growth initiatives for an AI‑powered work platform expanding in Nepal. The role reports to the founders and head of growth and will shape events, trade promotions, partnerships, PR, podcasts, collateral and merchandise.

Key responsibilities

• Plan and execute product launches, AI showcases, demo days, conferences, expos, college festivals, meetups, pop‑ups and roadshows across Nepal.
• Own event operations – venues, permits, vendors, AV, staffing, travel, production and on‑ground execution while capturing qualified leads.
• Develop seasonal trade schemes, bundles, institutional packages and POSM initiatives, managing eligibility, redemption and tracking.
• Build strategic partnerships with corporate houses, chambers, banks, telcos, hotels, incubators, educational institutions and community leaders.
• Design and manage KOL, influencer, affiliate, ambassador and student‑ambassador programs, handling onboarding, tracking, rewards and renewals.
• Generate media coverage and earned PR through relationships with print, TV, radio, tech portals and newsletters.
• Secure podcast, radio, YouTube, panel and speaking opportunities for founders and leadership.
• Oversee brand collateral and merchandise production, ensuring quality and brand consistency.
• Manage offline marketing budgets, agencies, vendors and production partners, optimizing cost efficiency.
• Track performance via QR codes, unique links, partner codes and surveys, reporting on leads, CPL, conversions and pipeline.
• Extend successful offline playbooks to India and selected international markets.

Required profile

• 3–6 years of experience in offline, experiential or integrated marketing, with at least one year owning a channel or budget end‑to‑end.
• Proven track record planning and executing events or activations in Nepal with measurable outcomes.
• Strong commercial acumen – lead generation, pipeline development, budgeting and performance measurement.
• Excellent communication and stakeholder‑management skills in English and Nepali.
• Willingness to travel extensively across Nepal and occasionally internationally.

Required skills

• Google Workspace
• Notion
• Slack
• Canva/Figma
• CRM and marketing attribution tools

What we offer

• Competitive fixed compensation based on experience.
• Performance incentives linked to leads, sign‑ups, conversions and partnership outcomes.
• Covered travel, event and communication expenses.
• Opportunity to join the founding commercial team of a fast‑growing AI technology business.
• Potential to build and later lead an offline marketing team.
• Exposure to a global AI product and international markets.