Meta Ads & Performance Marketing Specialist

About the role

Avinya Store is seeking a results‑driven Meta Ads & Performance Marketing Specialist to lead and optimise paid campaigns on Facebook and Instagram. The role focuses on generating sales, qualified inquiries and measurable business growth through data‑driven advertising.

Key responsibilities

• Plan, launch, manage and optimise campaigns using Meta Ads Manager, testing audiences, objectives, creatives and offers.
• Monitor performance metrics (CPM, CTR, CPC, CPA, ROAS) and adjust budget allocation to maximise efficiency.
• Run retargeting campaigns for website visitors and social media engagers, and troubleshoot Meta Pixel and conversion tracking issues.
• Prepare regular performance reports with actionable insights and work to improve return on ad spend.
• Collaborate with the creative team to develop effective ad concepts and hooks.
• Support basic SEO tasks, keyword research and assist with Google Ads PPC campaigns when needed.

Required skills

• Meta Ads Manager (Facebook & Instagram)
• Audience targeting and retargeting
• Meta Pixel implementation and troubleshooting
• Performance metrics analysis (CPM, CTR, CPC, CPA, ROAS)
• Basic SEO and keyword research
• Google Ads PPC basics
• Google Analytics 4 (GA4) reporting