Performance Marketing Executive - Mobile App

About the role

Karobar helps 500,000+ small and growing businesses manage sales, purchases, expenses, ledgers, inventory and financial reporting across mobile and desktop, using a free-to-paid model. As a Performance Marketing Executive, you will plan, run, optimise and scale performance marketing campaigns to grow the mobile app, focusing on user acquisition, paid ads, conversion funnels and campaign analytics. The position is full-time and onsite in Bagdole, Lalitpur.

Key responsibilities

• Plan and run mobile app install campaigns on Google Ads, Meta Ads and other platforms, optimising cost per install and cost per registration
• Manage and scale paid campaigns, including A/B testing creatives, audiences and landing pages
• Optimise the acquisition funnel from clicks to installs, registrations, trials and paid subscriptions, and run retargeting campaigns
• Set up and monitor tracking, attribution and conversion events with Firebase Analytics, Google Analytics, Meta Pixel/SDK and MMPs, and prepare performance reports
• Work with creative teams on ad creatives, copy and creative testing, and collaborate with sales and support teams

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field, or equivalent practical experience
• 2+ years of performance marketing experience, preferably with mobile apps or SaaS products
• Hands-on experience managing Meta Ads and Google Ads campaigns
• Strong analytical skills and experience with A/B testing, audience segmentation, retargeting and budget management

Required skills

• Firebase Analytics, Google Analytics and mobile attribution tools
• Nice to have: MMPs such as AppsFlyer, Adjust or Linkrunner; Google App Campaigns and Meta App Promotion; B2B, SaaS, fintech or SME marketing experience

What we offer

• High autonomy and direct impact on a fast-growing digital product
• Dedicated mentorship and professional development
• Competitive compensation, festival allowance, medical and accidental insurance

Candidates apply by sending their resume and a short note on why they are interested to the company's careers contact.