Senior SEO and GEO Specialist

About the role

A senior SEO and GEO specialist is needed in Anamnagar, Kathmandu, to scope, plan and run SEO and GEO programmes across several B2B clients. The role covers technical SEO, AI search optimisation, brand visibility tracking, link building and reporting, and mentoring junior team members.

Key responsibilities

• Run technical SEO audits (crawlability, indexation, site architecture, page speed, structured data) and prioritise recommendations
• Research keywords, topics and intent mapped to B2B buying committees and target accounts
• Optimise on-page content, site structure and internal linking, and brief content writers
• Shape content for AI retrieval and citation, including entity clarity, schema markup and answer-ready structure
• Track brand visibility, citations and share of voice across AI answer engines and benchmark against competitors
• Plan digital PR, link building and third-party citation activity to build authority
• Work with web developers and marketing automation specialists to implement and QA recommendations
• Prepare reports that connect organic and AI visibility to leads and pipeline, and present findings to clients
• Investigate ranking, traffic or visibility changes and work with the team on solutions
• Build repeatable SEO/GEO playbooks and agent-enabled workflows, test new AI tools and agents, and mentor junior digital team members

Required profile

• 5+ years' experience in SEO, ideally in a B2B or agency environment
• Hands-on experience optimising for AI search and answer engines (GEO), or a proven ability to build this quickly
• Experience connecting SEO performance to leads and pipeline via a CRM or marketing automation platform
• Understanding of ABM and how search supports account-based programs
• Strong analytical, problem-solving and attention-to-detail skills
• Clear communicator who can explain technical topics simply, and comfortable using AI tools and agents daily
• Digital/SEO certifications are a bonus

Required skills

• Technical SEO: HTML, CSS, JavaScript rendering, schema markup and site architecture
• GA4, Google Search Console and an enterprise SEO platform (e.g. Semrush or Ahrefs)
• Crawler such as Screaming Frog