Senior Search Engine Specialist

About the role

Outpace SEO, a digital marketing agency specializing in SEO and PPC services, is hiring a Senior Search Engine Specialist. You will work directly with the Head of SEO and manage several clients for local and organic SEO, acting as the technical and strategic anchor for high-scale, content-rich accounts. The role is shaped by generative AI, algorithmic shifts and modern technical web standards.

Key responsibilities

• Develop and execute holistic SEO strategies across multiple client accounts, with short, mid- and long-term roadmaps aligned to business KPIs.
• Monitor performance metrics and adjust strategies, turning complex organic data into clear insights for clients.
• Run AI optimization (AIO) and Generative Engine Optimization (GEO) workflows to improve brand discovery in AI Overviews and LLM citations.
• Build schema and structured data to enhance AI Overviews and knowledge-graph visibility, and craft content prompts for large language models to secure featured snippets.
• Perform site-specific keyword research, topical authority mapping and competitive gap analysis.
• Optimize Google Business Profiles for various locations and create or optimize localized content for them.
• Work cross-functionally with client management, content and development teams.

Required profile

• Minimum 5 years of SEO experience, with a proven track record of organic growth for high-scale, content-rich websites; agency-side account management background preferred.
• Bachelor's degree in Marketing, Computer Science, Data Analytics, Business or equivalent practical experience.
• Continuous learning through recognized credentials such as Google Analytics 4 certification or advanced Technical SEO training.

Required skills

• On-page, technical SEO (crawl optimization, Core Web Vitals, structured data) and off-page/link signals.
• Google Search Console, Lighthouse, PageSpeed Insights, Screaming Frog, Ahrefs, Semrush, Moz and enterprise crawlers such as DeepCrawl (Lumar) or Sitebulb.
• GA4 and privacy-safe analytics alternatives, advanced Google Sheets.
• HTML/CSS, JavaScript rendering pathways, and CMS platforms including WordPress, Shopify and headless setups.
• Nice to have: collaboration with PPC/SEM teams and implementing AI-powered SEO workflows.

The company states a competitive salary, benefits and opportunities for professional growth.