SEO Specialist

About the role

We are seeking an experienced SEO Specialist to lead advanced search optimization initiatives. The role focuses on building semantic and entity‑based strategies that boost organic visibility and establish topical authority for our digital properties.

Key responsibilities

• Develop and implement semantic SEO strategies to improve organic search performance.
• Perform advanced keyword clustering using search intent, NLP, embeddings, and SERP analysis.
• Design topical authority frameworks and content ecosystems aligned with user search journeys.
• Implement entity‑based optimization linked to Google’s Knowledge Graph.
• Create internal linking structures to strengthen topical relevance.
• Optimize content for rich SERP features such as AI Overviews, People Also Ask, and featured snippets.
• Produce detailed SEO content briefs with clear search intent and entity mapping.
• Conduct content gap analysis and competitor research to uncover ranking opportunities.
• Implement and maintain structured data and schema markup.
• Monitor rankings, analyze performance, and adjust strategies based on algorithm updates.

Required profile

• Bachelor’s degree in Marketing, IT, Computer Science or a related field.
• Minimum 3 years of proven SEO experience with measurable ranking success.
• Strong analytical, research and problem‑solving abilities.
• Ability to work independently and take ownership of SEO initiatives.

Required skills

• Semantic SEO
• Entity‑based SEO
• Technical SEO
• Natural Language Processing (NLP)
• Embeddings for keyword clustering
• SERP analysis
• Structured data implementation
• Schema markup