Web Content Specialist – On-site (Pokhara)

About the role

The Web Content Specialist will join Impulse Education’s team in Pokhara to plan, create and maintain engaging web content across the company’s digital platforms. Working on‑site, you will translate educational programmes and recruitment services into clear, compelling copy that supports student outreach and partner visibility.

Key responsibilities

• Develop and update website pages, blogs and landing pages in line with brand guidelines.
• Write, edit and optimise content for readability, engagement and conversion.
• Maintain content calendars and ensure information on programmes, destinations and services is accurate and current.
• Collaborate with counseling, marketing and admissions teams to align web copy with campaign objectives.
• Monitor web performance and user behaviour using analytics tools and recommend improvements.
• Support SEO initiatives and contribute to student recruitment campaigns.

Required profile

• Strong web content writing ability with a focus on educational services.
• Experience in content management and strategy to organise structured website information.
• Proficiency in using web analytics to track performance and refine content.
• Excellent communication skills and attention to detail.
• Familiarity with basic SEO principles.
• Relevant academic background in Communications, Journalism, Marketing or related field; experience in education or student recruitment is a plus.

Required skills

• Web Analytics tools
• SEO principles
• Content Management