Dealer Sales Officer - Western Region

About the role

The Dealer Sales Officer for the Western Region manages and develops dealer relationships, drives vehicle sales performance, monitors dealer operations and supports dealer sales teams across the territory. The position is based at the head office in Kathmandu and requires frequent travel to the Eastern region for dealer visits, sales monitoring, training and operational support.

Key responsibilities

• Maintain strong relationships with assigned dealers and dealer principals, visiting each dealer at least once a month and acting as the main link between the company and dealers.
• Drive regional and dealer-wise sales targets, monitor daily, weekly and monthly performance, review model-wise and territory-wise results, and help dealers improve lead follow-up, conversions and test drives.
• Monitor dealer operations, showroom processes, manpower, display standards, inventory and reporting, and ensure adherence to company standards.
• Train dealer sales teams on products, sales processes and customer handling, coach them on the job and support onboarding of new staff.
• Identify market opportunities, conduct competitor and market analysis, and support regional promotions, events and dealer marketing.
• Prepare regular reports on dealer visits, sales performance and market intelligence, coordinate with Sales, Marketing, Finance, Logistics, After-Sales and other departments, and escalate critical issues.
• Help dealers resolve escalated customer concerns and improve customer experience.

Required profile

• Bachelor's degree in Business Administration, Marketing, Management or a related field.
• Minimum 2 to 4 years of experience in automotive sales, dealer management, territory sales, channel sales or a related field.
• Willingness to travel frequently across Eastern Nepal, including overnight travel, and a valid two-wheeler/four-wheeler driving licence.
• Flexible hours based on business and dealer requirements.

Required skills

• Strong dealer relationship and communication skills; negotiation and problem-solving skills.
• Understanding of automobile sales and dealership operations, sales target management and training/coaching skills.
• Proficiency in MS Office, particularly Excel.
• Ability to work independently and manage an assigned territory.