Digital Marketing & Brand Manager

About the role

TechSkills Institute is seeking a creative, strategic, and results‑driven Digital Marketing & Brand Manager to shape its digital presence and boost student engagement. You will lead the development and execution of brand‑building campaigns across multiple online channels.

Key responsibilities

• Develop and implement the overall digital marketing and brand strategy for TechSkills.
• Manage and grow social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Create monthly content plans, social media schedules, and campaign calendars.
• Produce engaging short‑form videos, promotional videos, posts, advertisements, and student success stories.
• Write or review advertising copy, captions, website content, email campaigns and other marketing materials.
• Coordinate with graphic designers, video editors, content creators, mentors, and other team members to execute campaigns.
• Monitor, analyze, and report campaign performance using Meta Ads Manager, Google Analytics, and other tools.
• Conduct competitor analysis and stay updated on digital marketing, branding, content, and social media trends.
• Build and maintain relationships with brand partners, ambassadors, influencers, and external stakeholders.
• Ensure brand consistency across all digital platforms and marketing assets.

Required profile

• Creative, strategic thinker with a results‑driven mindset.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.

Required skills

• Meta Ads Manager
• Google Analytics
• Facebook
• Instagram
• LinkedIn
• TikTok
• YouTube

What we offer

• Opportunity to lead digital marketing initiatives for a growing IT training institute.
• Collaborative environment with creative professionals.
• Competitive salary package.