Digital Media Manager

About the role

Education Asia is looking for a creative, strategic, and results‑driven Digital Media Manager to lead and oversee its digital marketing, social media, search engine marketing and content activities. The ideal candidate will have hands‑on experience in digital marketing, content creation, paid advertising, SEO, GEO and campaign planning.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and oversee all social media platforms and overall digital presence.
• Create and manage engaging content for social media, websites and other digital channels.
• Design creative concepts, campaign ideas and promotional plans, including scripts and briefs for videos and ads.
• Plan, coordinate and oversee video shoots from concept through editing and finalization.
• Manage Meta Ads Manager and execute paid campaigns on Facebook and Instagram.
• Manage Google Ads campaigns, including setup, targeting, budgeting and optimization.
• Develop and implement SEO and GEO strategies to improve visibility, organic traffic and lead generation.
• Monitor trends, track performance metrics and prepare regular reports with insights.
• Coordinate with internal teams, designers, videographers and content creators to ensure timely execution.

Required skills

• Digital marketing
• Content creation
• Paid advertising (Meta Ads, Google Ads)
• SEO and on‑page optimization
• GEO (Generative Engine Optimization)
• Social media management
• Campaign planning and execution
• Meta Ads Manager
• Google Ads Manager
• Keyword research
• Video production and editing