Digital Storyteller – Brand & Marketing

About the role

We are seeking a creative Digital Storyteller to bring the House of SALT brand to life across digital channels. The role blends storytelling, social media management and emerging AI tools to craft compelling narratives that engage our fashion‑focused audience.

Key responsibilities

• Develop and maintain brand narratives that reflect the company’s vision and tone.
• Produce engaging content for social media, website, campaigns and product launches, including reels, carousels and short‑form videos.
• Plan and execute social media calendars, respond to community interactions and monitor trends.
• Write high‑quality captions, blog posts and campaign copy.
• Edit short‑form videos using CapCut and collaborate with internal teams for product‑focused storytelling.
• Leverage AI tools to improve content productivity and experiment with new digital storytelling formats.

Required profile

• At least 12 months of experience in digital content creation, social media or brand storytelling.
• Strong understanding of fashion and retail audiences.
• Ability to translate business ideas into relatable, purpose‑driven stories.
• Proactive attitude with a keen eye for trends and community engagement.

Required skills

• CapCut video editing