Marketing Manager – Growth & Digital Campaigns

About the role

Kangaroo Education Foundation (KEF) is looking for a motivated Marketing Manager to lead growth‑focused digital campaigns, lead generation, and content coordination. The role works closely with the Director of Special Projects and cross‑functional teams to ensure timely execution of marketing activities that drive student acquisition.

Key responsibilities

• Support lead generation and student acquisition across digital, social, website, call‑center, and offline channels.
• Coordinate social media calendars, website updates, newsletters, and basic SEO initiatives.
• Monitor and report key metrics such as leads, conversion rates, CPL, CPQL, reach, engagement, and campaign performance.
• Collaborate with designers, video editors, copywriters, and internal teams to produce and publish content on schedule.
• Maintain CRM (Agentcis) data accuracy, lead entry, status updates, and inquiry follow‑up.
• Prepare daily, weekly, and monthly marketing reports and keep campaign records up to date.
• Assist in organizing seminars, fairs, events, and offline marketing activities, liaising with vendors and agencies.
• Ensure timely follow‑up and completion of assigned marketing tasks.

Required profile

• Minimum 2 years of experience in marketing, digital marketing, campaign or content coordination.
• Bachelor’s degree in Marketing, Business, Communications, Management or related field preferred.
• Good knowledge of digital marketing, social media, lead generation and campaign tracking.
• Basic understanding of CRM, dashboards, reporting, SEO, Google Analytics or paid advertising.
• Strong coordination, follow‑up, communication, analytical and task‑management abilities.
• Fluent in English and Nepali; proficient with MS Office, Google Workspace and digital collaboration tools.

Required skills

• Digital marketing
• Social media
• Lead generation
• Campaign tracking
• CRM (Agentcis)
• SEO
• Google Analytics
• Paid advertising
• MS Office
• Google Workspace
• Digital collaboration tools