Outbound / Account-Based Marketing (ABM) Executive

About the role

We are seeking an Outbound / Account‑Based Marketing (ABM) Executive to drive lead generation through cold outreach, LinkedIn engagement and other outbound channels. The role focuses on identifying target companies, qualifying sales‑ready leads and supporting broader marketing initiatives.

Key responsibilities

• Generate leads via cold calls, emails, LinkedIn outreach and other outbound methods.
• Identify target companies based on the Ideal Customer Profile and build target account lists.
• Research and engage decision‑makers on LinkedIn, qualifying sales‑ready leads.
• Maintain accurate records in the CRM and track lead generation, pipeline and SQL progress.
• Support marketing campaigns, events and promotions while keeping prospect databases up to date.

Required profile

• 2–4 years of experience in outbound sales, lead generation or business development.
• Strong knowledge of LinkedIn prospecting and lead generation.
• Experience with CRM systems and sales databases.
• Proficiency in Excel or Google Sheets.
• Excellent research, analytical and communication skills, with the ability to work effectively in a team.

Required skills

• LinkedIn prospecting
• LinkedIn Sales Navigator (plus)
• CRM systems
• Excel
• Google Sheets