Sales Head - Commercial Bakery

About the role

A growing company in the commercial bakery and food manufacturing industry is looking for an experienced, results-driven and strategic Sales Head to lead sales operations and market expansion. The role covers establishing and expanding the company's sales presence across Kathmandu, Lalitpur and Bhaktapur through sales strategy, retail and distribution networks, and a high-performing sales team.

Key responsibilities

• Sales strategy and market expansion: develop and implement sales strategies, set targets and action plans, monitor performance and identify new retail markets and distribution channels.
• Distribution network development: build relationships with retailers, wholesalers and distributors, monitor coverage and product availability, and maintain channel partnerships.
• Sales team leadership: recruit, train, supervise and manage the team, set targets, monitor field activities, coach and guide salespeople.
• Market research and competitor analysis: track competitor brands, pricing and promotions, analyse retailer margins and demand, and collect market feedback.
• Revenue management: oversee sales collections and follow-ups on outstanding payments, keep accurate sales reports and update management regularly.

Required profile

• 5 to 8 years of experience in the commercial bakery industry, especially in sales and distribution of bread, puff, cookies and other bakery items.
• Strong market knowledge and established relationships with retailers and distributors.
• Proven sales leadership and the ability to drive business growth independently.