Senior Marketing Officer

About the role

We are seeking a dynamic Senior Marketing Officer to lead and execute comprehensive marketing initiatives for a leading tiles manufacturer. The role blends strategic planning with hands‑on execution across both B2B and B2C channels, ensuring the brand gains maximum visibility and market share.

Key responsibilities

• Plan and launch ATL, BTL, and TTL campaigns that align with business objectives.
• Develop and implement marketing strategies to boost brand awareness and sales.
• Manage B2B and B2C marketing activities, dealer engagement, and market promotions.
• Organise and coordinate events, exhibitions, product launches, dealer meets, and promotional activities.
• Collaborate with agencies, vendors, dealers, and internal teams for seamless campaign execution.
• Conduct market research and competitor analysis to inform decision‑making.
• Monitor campaign performance, generate reports, and optimise based on insights.
• Support digital and social media marketing initiatives.
• Oversee marketing budgets and ensure efficient resource utilisation.

Required profile

• Bachelor’s or MBA in Marketing, Business Administration, or a related field.
• 3–5 years of marketing experience, preferably in tiles, building materials, construction, or a related industry.
• Strong knowledge of ATL, BTL, TTL, B2B/B2C marketing, and event management.
• Excellent communication, negotiation, coordination, and project‑management skills.
• Willingness to travel for market visits and events.

Required skills

What we offer

• Opportunity to shape the marketing direction of a market‑leading tiles brand.
• Collaborative environment with cross‑functional teams.
• Professional growth through diverse campaigns and events.