Senior SEO Specialist – SEO, ASO & AI Search Optimization

About the role

We are seeking a senior SEO specialist to lead end‑to‑end SEO, ASO and AI search optimization across multiple digital properties. The role combines technical expertise, content strategy and performance analysis to drive measurable organic growth.

Key responsibilities

• Design and execute SEO, ASO and AI search strategies for several websites and apps.
• Perform keyword research, competitor and search‑intent analysis, and opportunity mapping.
• Optimize on‑page elements, site architecture, metadata, schema markup and landing pages.
• Conduct technical SEO audits and work with development teams to resolve crawlability, indexing and Core Web Vitals issues.
• Lead off‑page link‑building campaigns and manage local SEO and Google Business Profiles.
• Oversee app store optimization for Google Play and Apple App Store.
• Implement AI search (GEO) tactics for platforms such as ChatGPT and Google AI.
• Monitor performance via Google Search Console, GA4, GTM and SEO tools, reporting insights weekly and monthly.

Required profile

• 4+ years of hands‑on SEO experience, preferably across multiple brands.
• Proven ability to drive organic traffic, rankings and conversions.
• Strong analytical mindset with experience interpreting data to inform strategy.

Required skills

• Technical SEO
• On‑Page SEO
• Off‑Page SEO
• Local SEO
• SEO Content Strategy
• App Store Optimization (ASO)
• AI Search Optimization / GEO
• Keyword Research
• Competitor Analysis
• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Schema Markup
• Core Web Vitals
• Link Building
• Content Optimization
• YouTube SEO