SEO & Digital Marketing Specialist

About the role

We are looking for a results‑driven SEO & Digital Marketing Specialist to boost our online visibility and generate qualified leads. The ideal candidate combines strong SEO expertise with hands‑on experience in paid advertising and AI‑enhanced search strategies.

Key responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, competitor analysis, and technical audits.
• Perform on‑page, off‑page, and technical SEO tasks such as metadata optimization, internal linking, schema markup, and core‑web‑vitals improvements.
• Manage website performance, XML sitemaps, robots.txt, canonical tags, redirects, and overall site health.
• Run and optimise Google Ads and Meta Ads campaigns, tracking ROI and conversion metrics.
• Use GA4, Google Search Console, and Looker Studio to monitor rankings, traffic, and campaign performance.
• Stay up‑to‑date with Google algorithm updates and emerging AI‑driven search trends.

Required profile

• Bachelor’s degree in Marketing, Business Administration, IT, Computer Science or a related field.
• 2‑3 years of proven hands‑on experience in SEO and digital marketing.
• Demonstrated track record of organic traffic growth, keyword ranking improvements, and lead generation.
• Relevant certifications in SEO or digital marketing are a plus.
• Strong analytical, communication, and problem‑solving abilities.

Required skills

• Yoast SEO, Rank Math or similar WordPress SEO plugins
• Google Tag Manager
• Looker Studio
• Local SEO & Google Business Profile optimisation
• AI tools such as ChatGPT, Gemini, Claude, Perplexity
• Basic SQL and Python scripting
• Workflow automation tools
• GA4, Google Search Console, Google Ads, Meta Ads