Marketing Lead - Online Initiatives

About the role

We are seeking a commercially driven Marketing Lead to own and build our digital growth engine across performance marketing, social media, content, SEO, digital PR, creators, community, and lifecycle marketing.

Key responsibilities

• Manage performance marketing channels (Google Ads, Meta Ads, YouTube) including budgeting, tracking, attribution and optimisation.
• Lead social and community efforts on LinkedIn, Instagram, Facebook, YouTube, TikTok and other priority platforms.
• Oversee content creation, editorial calendars, newsletters, case studies and product launch materials.
• Drive SEO, CRO and conversion optimisation for website and landing pages.
• Define brand positioning, messaging, creative direction and ensure consistency across campaigns.
• Execute digital PR, thought‑leadership content and manage relationships with media and online communities.
• Build creator and partnership programmes with influencers, KOLs, affiliates and co‑marketing partners.
• Design CRM and lifecycle journeys via email, WhatsApp and other channels to nurture leads and retain customers.
• Collaborate with Sales and Customer Success to connect traffic to leads, trials, adoption and paid conversions.

Required profile

• Bachelor’s degree required; Master’s/MBA preferred.
• 3–6 years of experience in digital, growth, content, performance or integrated marketing.
• At least 1 year owning a channel, budget, funnel or marketing programme end‑to‑end.
• Strong portfolio demonstrating campaigns, landing pages, social growth, paid media, SEO or creator programmes.
• Excellent communication skills in English and Nepali.
• Ability to explain AI‑related workflows and products clearly.

Required skills

• Paid & Analytics tools: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Search Console.
• CRM platforms: HubSpot, Zoho, Salesforce, Airtable.
• Creative tools: Canva, Figma, CapCut.
• Productivity: Google Workspace, Notion, Slack, Zoom/Google Meet, Linear, Trello.
• AI tools: ChatGPT, Claude and similar platforms.

What we offer

• Competitive compensation based on experience and market standards.
• Performance incentives linked to growth outcomes.
• Opportunity to join a founding commercial team and lead the digital marketing function.
• Exposure to global markets and AI‑focused marketing execution.