Marketing Strategist

About the role

Nocturnal Digital is seeking a Marketing Strategist who can move beyond generic templates and deliver measurable results for diverse client brands. You will dive deep into each client’s industry, understand their unique objectives, and craft tailored marketing roadmaps that drive leads, sales, or brand awareness.

Key responsibilities

• Analyse each client’s business, target market and goals before designing a strategy.
• Develop and execute customized marketing plans across digital and traditional channels.
• Conduct market research and competitor analysis specific to each client’s sector.
• Define audience segments and create resonant messaging for each client.
• Monitor campaign performance, analyse data and optimise strategies in real‑time.
• Allocate marketing budgets across channels to maximise ROI per client.
• Collaborate with design, content and social media teams to ensure seamless execution.
• Present strategy updates, performance reports and recommendations directly to clients.
• Manage multiple client accounts simultaneously while maintaining focus on individual objectives.

Required profile

• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication skills for client presentations and cross‑functional collaboration.
• Ability to juggle several client projects without losing sight of specific goals.
• Curiosity to quickly learn about different industries and market dynamics.

Required skills