Senior SEO Expert and Content Writer

About the role

We are seeking a results‑driven Senior SEO Expert and Content Writer to lead organic growth for our brands Deepal, Kiwi Diapers and Evora. The role combines strategic SEO planning with hands‑on content creation to boost keyword rankings, traffic and conversions.

Key responsibilities

• Develop and execute SEO strategies for multiple brand websites.
• Perform keyword research, search‑intent analysis and competitor benchmarking.
• Write and optimise SEO‑friendly blogs, landing pages, product pages and guides.
• Plan and manage monthly SEO and content calendars.
• Optimise title tags, meta descriptions, headings, URLs, internal links and images.
• Conduct technical SEO audits and resolve crawling, indexing and performance issues.
• Implement off‑page SEO and link‑building campaigns.
• Monitor rankings, organic traffic, conversions and other KPI metrics.
• Manage Google Search Console and Google Analytics and produce performance reports.
• Collaborate with marketing, design and development teams on digital campaigns.

Required profile

• 3–5 years of proven experience in SEO and content writing.
• Hands‑on, analytical and creative mindset with the ability to work independently.
• Strong understanding of Google algorithm updates and industry best practices.
• Excellent written communication in English.

Required skills

• SEO strategy and execution
• Keyword research and competitor analysis
• On‑page optimisation (title tags, meta descriptions, headings, URLs, internal linking)
• Technical SEO audits
• Link‑building and off‑page SEO
• Google Search Console
• Google Analytics