Brand Manager

About the role

We are seeking a dynamic Brand Manager to develop and execute comprehensive brand strategies that align with our business objectives. The role will oversee all aspects of brand communication, from digital presence to on‑ground activations, ensuring a consistent and compelling brand experience.

Key responsibilities

• Develop and implement brand strategies that support overall business goals.
• Plan, execute, and manage ATL, BTL, digital, and integrated marketing campaigns.
• Oversee social media platforms, digital presence, and online brand communications.
• Lead brand activation initiatives, product launches, exhibitions, events, and promotional activities.
• Prepare annual marketing strategies, campaign plans, promotional calendars, and execution roadmaps.
• Maintain consistency in brand positioning, tone, messaging, and visual identity across all touchpoints.
• Collaborate with sales, product, creative, digital, and other internal teams for effective campaign execution.
• Conduct market research, consumer analysis, and competitor benchmarking to identify trends and opportunities.
• Track brand health, campaign performance, customer engagement, and market developments.
• Plan and manage marketing budgets, ensuring optimal use of promotional and advertising spend.
• Oversee creation of marketing collateral, promotional materials, content, and brand assets.
• Identify initiatives to enhance brand awareness, visibility, and market presence.

Required profile

• Master’s degree in Marketing, Business Administration, or a related discipline.
• 4–6 years of proven experience in brand management or marketing.
• Strong hands‑on experience with ATL/BTL marketing, brand communication, and digital marketing.
• Demonstrated ability to manage brand activations, events, product launches, and promotional campaigns.
• Deep understanding of consumer behavior, market dynamics, industry trends, and competitor analysis.
• Excellent analytical, communication, presentation, coordination, and project‑management abilities.
• Creative, commercially driven mindset focused on measurable results and brand growth.

Required skills