Business Development Manager – Baby Care & Hygiene

About the role

We are seeking an experienced Business Development Manager to drive growth in the baby care and hygiene category. The role will be responsible for expanding market presence, building strong partner relationships and delivering revenue targets across distributor, wholesale, pharmacy and modern‑trade channels.

Key responsibilities

• Develop and execute business development strategies to meet sales, revenue, profitability and market‑share goals.
• Identify new opportunities and lead market expansion within the baby care and hygiene segment.
• Manage and strengthen relationships with distributors, wholesalers, pharmacies, modern‑trade accounts and key retail partners.
• Lead channel expansion initiatives to improve product availability and market penetration.
• Analyse market trends, competitor activity and consumer behaviour to uncover growth opportunities.
• Collaborate with Marketing to plan and execute promotional campaigns, product launches and trade activities.
• Monitor sales performance and ensure achievement of monthly, quarterly and annual targets.
• Conduct regular business reviews with customers and distributors to drive commercial performance.
• Negotiate commercial agreements, pricing, margins and trade terms.
• Prepare sales forecasts, budgets, channel plans and performance reports for senior management.
• Track distributor performance, inventory levels and product availability.
• Mentor and support sales teams to improve productivity and customer engagement.
• Ensure compliance with company policies, brand guidelines and regulatory requirements.
• Provide market intelligence and strategic recommendations to the Managing Director.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Management or related field; MBA is a plus.
• 7–10 years of relevant experience in baby care, baby hygiene, FMCG, personal care or related consumer products.
• Proven experience at middle‑management level or above, managing distributor networks, modern‑trade and pharmacy channels.
• Established network among pharmacies, modern‑trade outlets, distributors and key retail accounts.
• Demonstrated ability to achieve sales targets and develop new markets.
• Strong leadership, analytical and commercial decision‑making skills.

Required skills

• Strong business development and sales growth orientation.
• Excellent communication, negotiation, presentation and relationship‑management abilities.
• Deep understanding of distribution management, modern‑trade, pharmacy and retail operations.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to work independently, manage multiple priorities and deliver results in a target‑driven environment.