Business Development Officer (OTT and Agency Partnership)

About the role

We are seeking a Business Development Officer to lead business growth, agency operations, subscriber lifecycle management, and commercial partnerships across the NETTV ecosystem, acting as the primary liaison between internal teams and external partners.

Key responsibilities

• Drive OTT subscriber acquisition, engagement, retention, and revenue targets, planning and scaling digital acquisition campaigns.
• Develop and manage CRM lifecycle strategies to maximize customer lifetime value and reduce churn.
• Oversee marketing and performance agencies, setting deliverables, KPIs, budgets, contracts, and conducting monthly campaign reviews.
• Track and optimize growth metrics such as CAC, CPA, ROAS, retention rates, and churn.
• Coordinate relationships with OTT platforms, content providers, and strategic ecosystem partners, preparing data‑backed business cases and revenue‑sharing models.
• Negotiate commercial terms, distribution agreements, and contractual obligations.
• Serve as the cross‑functional bridge linking external agencies with internal technical, product, and finance teams, preparing management reports and executive dashboards.