Senior Digital Marketing Specialist

About the role

SAIDO CORPORATION is looking for a Senior Digital Marketing Specialist to lead growth initiatives for its IT and telecommunication products and services. You will design, execute, and optimise SEO, content, social, and paid campaigns using data‑driven insights and AI‑assisted tools.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies for clients.
• Manage Google Business Profile, local SEO, SEO, and Google Ads campaigns.
• Oversee social media marketing on Facebook, Instagram, TikTok, and LINE.
• Create content calendars, campaign plans, and promotional strategies.
• Monitor performance using GA4, Google Tag Manager, Search Console, and other analytics tools.
• Analyse traffic, rankings, leads, reservations, orders, and sales data.
• Prepare weekly and monthly performance reports with actionable improvement plans.
• Guide and supervise junior digital marketers and designers.
• Review content, campaigns, and client accounts to ensure quality.
• Communicate with clients, recommend strategies to boost visibility, customers, and revenue.
• Stay updated on digital marketing trends, AI tools, and platform changes.

Required profile

• Bachelor’s degree in Marketing, Business, Computer Science, Mass Communication, or equivalent practical experience.
• Minimum 3 years of experience in digital marketing, preferably within IT, telecom, SaaS, or technology‑driven services.
• Proven ability to run full‑funnel campaigns, track KPIs, and improve performance across channels.

Required skills

• SEO (keyword research, on‑page optimisation, content briefs, reporting).
• Google Ads and Google Analytics 4 (GA4) campaign management.
• Social media platforms: Facebook, Instagram, TikTok, LINE.
• PPC campaign setup, bidding, budgeting, and conversion optimisation.
• Google Business Profile and local SEO (MEO).
• Google Tag Manager, Search Console, and GA4 for tracking and analysis.
• Content calendar creation and content marketing optimisation.
• Use of AI tools for ideation, copy variation, and workflow automation.
• Basic technical literacy for landing pages, tracking pixels, tags, and campaign attribution.
• Experience with marketing automation tools and CRM workflows.

What we offer

• Competitive salary ranging from 50,000 to 70,000 NPR per month.
• Opportunity to work with cutting‑edge AI tools and a dynamic tech‑focused team.