Sales Executive – High-End & Institutional Sales

About the role

We are looking for an energetic and relationship‑focused High‑End Sales Executive to develop and manage partnerships with on‑trade and institutional accounts such as hotels, restaurants, cafés, bars, clubs, event venues, and other institutions.

Key responsibilities

• Visit and develop relationships with on‑trade and institutional customers.
• Identify and acquire new accounts and business opportunities.
• Drive sales, product placement, visibility, and brand execution.
• Manage customer relationships and ensure regular follow‑ups.
• Coordinate with distributors and internal teams for smooth market execution.
• Support events, activations, and institutional partnerships.
• Achieve assigned sales and business development targets.
• Monitor market trends, competitor activities, and customer requirements.

Required profile

• Minimum +2 qualification; Bachelor’s degree preferred.
• Minimum 1 year of relevant sales experience.
• Experience in AlcoBev preferred; FMCG experience also considered.
• Experience in institutional, hospitality, or on‑trade sales is an advantage.

Required skills

• Sales & Business Development
• Relationship Management
• Negotiation
• Communication
• Customer Handling
• Market Execution
• Networking
• Target Orientation
• Problem Solving