Sales & Marketing Head

About the role

The Sales & Marketing Head drives overall sales performance, revenue growth and market positioning for a hotel through strategic planning, business development and cross‑department collaboration.

Key responsibilities

• Develop and implement the hotel’s sales strategy, set targets and action plans for the team.
• Identify and pursue new business opportunities across corporate, leisure, MICE and group segments.
• Manage key accounts such as corporate clients, travel agencies, embassies, NGOs and negotiate rates and contracts.
• Lead the sales team, set KPIs, conduct regular meetings and provide coaching to achieve departmental goals.
• Coordinate with Revenue, Reservations, Front Office, F&B and Banquet teams to maximize occupancy and event revenue.
• Conduct market and competitor analysis, monitor trends and adjust sales tactics accordingly.
• Prepare daily, weekly and monthly sales reports, track performance against budget and recommend corrective actions.
• Support budgeting, forecasting and the preparation of annual sales and marketing plans.

Required profile

• Proven ability to achieve sales targets and drive revenue growth in the hospitality sector.
• Strong negotiation, relationship‑building and leadership skills with experience managing a sales team.